AH to go at BP

Year
2016
Expertise
AH to go bij bp interieur koffie
AH to go bij bp de Vink exterieur

AH to go at BP is a development of an Albert Heijn concept. The supermarket concern opened its doors in the petrol market with its broad assortment of fresh food and drinks for at home and on the road. Sandenburg-DST translated the AH to go principles to specifically match the needs of motorists visiting the stores. Not just in the interior design, but also selecting the foods and drinks which are tailored to this group of customers.

AH to go bij bp interieur broodschap
AH to go bij bp interieur kassa

“We need to be there for our customers. At all times and everywhere. Our co-operation with BP seamlessly fits our growing ambition.”

Marit van Egmond, CEO Albert Heijn

AH to go bij bp interieur to go cups

Available wall space was divided in squares that are flexible in use, for instance for a screen, menu or product displays. This flexibility ensures compatibility with changing products at all times. The back walls of the shop are reserved for the AH to go heroes – the top five products.

Project team

Markus Konings

CEO Sandenburg-DST

portret picture Rogier Sterk

Rogier Sterk

Director Concept Development

Rupert Parker Brady

Strategy Lead

Joram Meruwella

Spatial Design Lead

Take a look:

AH to go bij bp