AH to go at BP is a development of an Albert Heijn concept. The supermarket concern opened its doors in the petrol market with its broad assortment of fresh food and drinks for at home and on the road. Sandenburg-DST translated the AH to go principles to specifically match the needs of motorists visiting the stores. Not just in the interior design, but also selecting the foods and drinks which are tailored to this group of customers.
“We need to be there for our customers. At all times and everywhere. Our co-operation with BP seamlessly fits our growing ambition.”
Marit van Egmond, CEO Albert Heijn
Available wall space was divided in squares that are flexible in use, for instance for a screen, menu or product displays. This flexibility ensures compatibility with changing products at all times. The back walls of the shop are reserved for the AH to go heroes – the top five products.