Design Thinking Centre


Nextview Consulting opened in November 2023 its third Design Thinking Center in the German city of Frankfurt. With this business-to-business experience space the team of Sandenburg-DST has reinvented the other two successful Design Thinking Centers based in the Dutch cities of Amsterdam and Eindhoven. The agency worked on the concept and design of the playful and inspiring environment, that forms a unique combination of an innovation lab and experience center with a neutral character.

Design Thinking Center Frankfurt

Designing Better Business
Nextview operates from 10 offices in Europe serving a wide range of clients, from multinationals such as Santander, Polestar, ABN AMRO,, Mitsubishi, Canon, and Randstad to rapidly growing mid-sized companies and organizations growing through private equity investments. The B Corp certified company employs 200 professionals in the Netherlands, Germany, and the Czech Republic.

With its design-driven approach ‘Designing Better Business’, the consulting firm is recognized by clients for its high quality, impact, and growth potential. The Design Thinking Centers in the Netherlands and Germany are designed for thinking, doing, learning, co-creating, and innovating.

The guiding principle behind the Design Thinking Centers is that companies can encourage their employees to collaborate more closely with a holistic approach. This approach promotes big thinking among customer teams that are result-oriented, ensuring enthusiasm among customers and employees. The human element always remains central in the design thinking process. This focus optimizes internal processes and the development of better products and services based on real customer needs or inquiries.

Design Thinking Center
The Design Thinking Center in Frankfurt is centrally located next to the Main river. The center is housed in an iconic building that used to be part of Germany’s largest shoe factory. The built environment contributes to stimulating creativity and innovation. The choice of a building with history in an urban setting is a logical one, as is the case with the locations in the Chewing Gum Factory in Amsterdam and the High Tech Campus in Eindhoven. A second quality shared by the locations is their central location for visitors, close to the city center. A third characteristic is that at each location, employees of companies are maximally facilitated to work actively and focused on their future in an inspiring environment.

Design Thinking Center sessie
Design Thinking Center Amsterdam
Design Thinking Center sessie
Design Thinking Center sessie

Amsterdam and Eindhoven
The first Design Thinking Center opened in Amsterdam in 2016. Sandenburg-DST has been involved from the very beginning, providing the concept and design. Over the following three years, 15,000 visitors participated in more than 600 sessions. A great success, prompting Nextview to open in 2018 a second location on the High Tech Campus Eindhoven. Our team once again provided the concept, design, and implementation guidance.

For the third location, we formulated the joint ambition to realize the next level experience based on the original concept. From late 2022 up to October 2023, Sandenburg-DST worked closely with the team led by founder and president Huub Waterval, CEO Michiel van Vlimmeren, and HR business partner Sarah Waterval. Under the guidance of Marcel Goossens and Markus Konings, our creatives Joram Meruwella, Arjan van Zeumeren, Jenna-Wade Goudge, Jamie van de Bilt, and Julia Amador Torra worked on the development, design, and implementation of the Design Thinking Center in Haus 5 in Frankfurt.

“The expansion in Frankfurt proves that we are committed to being future-driven with innovation. We are constantly striving to provide the best solutions for our clients.”

– Michiel van Vlimmeren, CEO Nextview Consulting

Design Thinking Center overzicht
Design Thinking Center Amsterdam

Nextview’s Growth Ambitions
As a leading independent boutique agency, Nextview has built a reputation over the past 15 years of being a frontrunner in digital transformation, specializing in Salesforce technology consulting and implementation work. The enterprising Dutch company has realized strong growth plans since 2021. This news follows the participation of Salesforce Ventures in 2021 and NIBC Investment Partners in 2022, providing growth capital for European expansion. In addition to the new Design Thinking Center in Frankfurt, new offices have been set up in Munich, Düsseldorf, and Hamburg in Germany. A location in Berlin will follow in due course. In Sweden, Nextview opened a new office in Stockholm in 2023. An office has been opened in Warsaw, Poland. A Zurich office is being established for market entry into Switzerland.

Design Thinking Center Frankfurt