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Haagsche Bluf

Customer
Geste Group
Year
2017 – 2019
Location
The Hague, the Netherlands
Market
  • Mixed-use

Haagsche Bluf Loetje en Scallywag

The renovated shopping and staying area Haagsche Bluf in the heart of The Hague has been transformed into a bustling food and retail area, featuring a boutique hotel and food hall, in just two years’ time. Sandenburg-DST laid the basis for this development.

Haagsche Bluf foodhallen

“Haagsche Bluf has become a definitive destination where visitors can shop, eat and stay. It turns this part of town into a special place, a must-visit.”

Andrea Stevers, real estate manager Geste Group

Haagsche Bluf Artist impression

Together with developer and owner Geste Group we charted needs of people visiting The Hague’s town centre. We researched opportunities in technological development, demographics, visitor flows and social structure. Based on the findings we charted Haagsche Bluf’s opportunities in a resulting vision document, containing vision, strategy and proposition. From our extensive network we then approached innovative and enthusiastic entrepreneurs to join the project and facilitate a broad cooperation to realize Haagsche Bluf.

Project team

Portret picture Markus Konings

Markus Konings

CEO Sandenburg concept creation and DST Experience Agency

portret picture Rupert Parker Brady

Rupert Parker Brady

Strategy Lead

portret picture Rogier Sterk

Rogier Sterk

Director Concept Development

Take a look:

Geste Groep

Next project AH to go at BP

AH to go bij bp exterior

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Would you like to get further acquainted?
Send us an email.

Contact us

De Ruijterkade 113
1011 AB Amsterdam

Phone: + 31 (0)20 237 65 81
Email: info@sandenburg-dst.com

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