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I amsterdam Store

Customer
Amsterdam & Partners
Year
2016
Location
Amsterdam, the Netherlands
Market
  • Retail
I amsterdam store central exterior
I amsterdam store central interior lighting

I amsterdam store in Amsterdam Central Station is THE place to get inspiration on the city. For instance the best tips on museums, theaters, events and festivals in the metropole. Sandenburg-DST designed its concept together with Amsterdam & Partners and Joachim Baan.

The Store’s main theme is ‘connection’. This was translated into a unique play of light and lines on the floor and ceiling, connecting people, brands and businesses in the greater Amsterdam area. Iconic presentations also achieve this in-store.

I amsterdam store central interior products
I amsterdam store central interior wall

“We have high traffic channels showing what products people are interested in. What to sell in the shop, what needs a story as a setting, and what products do you show in a webshop?”

Maya Janssen, vice- director Data & Marketing Amsterdam & Partners 

I amsterdam store central tourists
I amsterdam store schiphol interior

Together with the Amsterdam & Partners team we have shaped the vision for the store, using an innovative way to process and provide information, coupled to the best products Amsterdam has on offer. From this marketing strategy the lay-out, look & feel and routing for the store were developed. We were responsible for the design and build of the complete store. We also lent our expertise to develop a strategy for further enhancing the I Amsterdam merchandise inventory.

Project team

Portret picture Joram Meruwella

Joram Meruwella

Spatial Design Lead

portret picture Rogier Sterk

Rogier Sterk

Director Concept Development

Portret picture Markus Konings

Markus Konings

CEO Sandenburg concept creation and DST Experience Agency

portret picture Jamie van de Bilt

Jamie van de Bilt

Brand Designer

Take a look:

I amsterdam

Next project VodafoneZiggo Experience Centre

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Would you like to get further acquainted?
Send us an email.

Contact us

De Ruijterkade 113
1011 AB Amsterdam

Phone: + 31 (0)20 237 65 81
Email: info@sandenburg-dst.com

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