Jan Linders is a strong regional supermarket chain, distinguishing itself by positioning as THE supermarket of the South with the best fresh produce. To further build on this position Jan Linders asked Sandenburg-DST for support.
“Ever since we introduced our new formula, our turnover per sqm has grown an average 70%. We now have more customers, more transactions and a higher total turnover per customer.”
Ruth Linders, unit manager fresh produce, Jan Linders Supermarkets
We were able to provide that support by creating more customer experience and a stronger brand identity on the shop floor. For instance a concept for several fresh produce corners, such as meat and vegetables, the bakery and Jan Linders’s kitchen. The latter is a treat island focusing on meals and fresh meats, tapas and cheese. All branches featuring Jan Linders’s kitchen have seen growth in both turnover and customer satisfaction.
