The Leiden Brandstore is all about discovery. Its pillars are knowledge and culture. Storytelling and a layered product presentation provide interaction and experience for national and international visitors, who come and visit the birthplace of Rembrandt van Rijn. Sandenburg-DST developed the lay-out and interior design elements together with Supermarked.
“Sandenburg-DST was able to develop a concept that met our strategic goals. Our store is the result.”
Martijn Bulthuis, director Leiden Marketing
Our extensive experience in city marketing and shop logistics was put to good use developing a remarkable interior for Leiden Brandstore. To further build Leiden’s brand identity in text and image we worked on the in-store communication with Campaign&Results. The eyecatcher of Leiden Brandstore is an eight-metre-long timeline on its wall, full of historical Leiden moments and citizens.