Tony's Chocolonely Office

Tony’s Homebase

Year
2023

The Dutch company Tony’s Chocolonely has outgrown its original premises due to international expansion. In the spring of 2023, the first headquarters in the Westergasfabriek in Amsterdam was exchanged for a modern office building in the Houthavens district of the city. Sandenburg-DST developed the concept for both office locations, from idea to realization.


From startup to global player

Our agency has been closely involved in the journey and growth of the remarkable chocolate producer from startup to a global player over the past 12 years. In 2012, there were only 4 employees; by the end of 2013, there were 18. Nowadays, hundreds of people work in service of the mission from the Netherlands and around the world. The impact organization is driven by the four core values of being distinctive, critical, entrepreneurial, and joyous.

The very first headquarters at the historic Westergas site was a turning point, with Sandenburg-DST closely involved. The team had the opportunity to truly bring the brand to life. In ‘Tony’s Homebase’ at the Westergas, the iconic unevenly divided bars were created, and the first bean-to-bar bars were presented in 2013. Thanks to growing brand awareness and broad distribution, more and more Tony’s fans flocked to learn more about the mission of the popular chocolate brand.

Deze afbeelding heeft een leeg alt atribuut; de bestandsnaam is Tony-Chocolonely-23-12-11-889-scaled.jpg

Chocolab

In 2016, Sandenburg-DST was asked to expand the office with a shop where all flavors of Tony’s chocolate could be tasted and purchased. The reason for developing the very first store was obvious: the office on Polonceaukade in Amsterdam was a sweet gathering place for passersby. Hence, a ‘home store’. Everyone was welcome daily in the shop to admire the ‘mega-super-choco-vending machine’ filled with chocolate bars, have a cup of coffee, buy merchandise, and see live how new flavors were tested in the Chocolab.



“De belangrijkste uitdaging was om Tony’s unieke cultuur te vertalen naar de nieuwe werkplek, zodat onze manier van werken kan bloeien. En Team Tony’s elke dag blijft werken aan het bereiken van de missie om wereldwijd alle chocolade 100% slaafvrij te maken.”

Camille Boulet, Culture & Experience Champion Tony’s Chocolonely


Home base

A home base in the Houthavens of Amsterdam where you come together, to brainstorm, have fun, or share knowledge with whoever wants to. This all based on Tony’s strong cultural values: open, outspoken, creative, positive, and boundary-pushing. Together with workplace specialist Leidmotiv, Sandenburg-DST translated the company’s unique signature into a 100% Tony’s employee experience across two floors.

There is a chocolate vending machine at the reception, and the familiar Chocolab also has a place in the new office. The iconic red staircase and next to the entrance is the chocolate paradise for employees and visitors: Tony’s Vault. In this vault, hundreds of unevenly divided bars in all flavors and colored wrappers are stacked.